Table of Contents
Introduction
Editors' Introduction | |
Articles
Consumer Journey from First Experience to Brand Evangelism | |
Iivi Riivits-Arkonsuo, Kristel Kaljund, Anu Leppiman |
Experience Design in Digital Services | |
Satu Miettinen, Piia Rytilahti, Hanna-Riina Vuontisjärvi, Essi Kuure, Simo Rontti |
Designing a Business Service experience: Customer's Perspective on Value Co-creation | |
Jana Kukk, Anu Leppiman, Anneli Pohjola |
Experience Marketing in Country Branding: Theoretical Developments and an Estonian Case Study | |
Siiri Same |
ISSN: 1736-9126